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One Step Forward for Verizon, Two Steps Back for Consumers

From Amazon to Verizon, it’s looking like the markets are set to correct the duopoly. Recent news from Verizon shows its current strategy to gain market share is to pool…

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Even The World’s Largest Advertisers Struggle to Fix Ad Tech

Marc Pritchard of P&G ushered in ad tech’s year of transparency when he said online marketing was “crappy” at an event in February. In the same speech, he promised that…

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Ads.txt and Transparency’s Muddy Truth

This old adage helps programmers write efficient code, doctors make accurate diagnoses, and pilots determine flight paths. And now, ad tech might be embracing it, too. The IAB introduced ads.txt…

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Facebook Publisher Targeting Update Keeps Advertisers in the Dark

Marketers looking for brand safety will be let down by Facebook’s announcement to roll out new blacklist controls for placements on Instant Articles, in-stream ads, and the Facebook Audience Network.…

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Apple’s Focus on Trust Is a Lesson For Publishers

Apple took a giant leap towards user privacy this week with an announcement that its Safari browser would soon block ad tracking pixels. It’s a brilliant move that further sets Apple…

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Why Repenting Won’t Fix Advertising Online

Digiday’s The Confessions is the Page Six of ad tech. You can’t help but take pleasure in the crass, gritty, and brutally honest interviews with anonymous industry insiders. Lately, the…

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Sometimes All You Need To Do Is Ask People To Disable Ad Blockers

Has anyone thought to ask ad block users to just — you know — disable their ad blockers? It seems like the Financial Times has and the results are pretty…

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Native Advertising Is Finally About To Go Mainstream

The New York Times has announced that it will be removing display advertising from its website, and instead of relying on the IAB standard advertisements for its properties, the company…

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Google’s Great Advertising Whitelist Whale

Google has announced that it will release a suite of tools aimed at streamlining, and ultimately bettering, its cross-device targeting offerings. What that means for consumers is that the company…

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