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Attack of the In-App Ad

by Todd Garland, Founder & CEOon July 15, 2011

The app has become a driving force in mobile. Now, marketers are looking to get in the game — literally. In-app advertising aims to capitalize on the rapid growth of app downloads worldwide. And although it’s generally disliked among smartphone users, it’s also proving to be a bit more effective than other mobile ads.

Check out the infographic below to learn more.

Attack of the In-App Ad