Advertising’s Marketplace Dynamics In 2016
To most, the future of advertising online is being obfuscated by the saber rattling of ad technology companies determined to disintermediate sales teams, lower privacy standards, and maximize revenue while both media companies and advertisers struggle to engage in work they’re passionate about today because of dwindling ad revenue.
None of this is new, and if you know me personally, you’re aware that these types of things are always at the top of my mind. How do we, as an industry, tackle this conundrum?
The easiest and most valuable thing the industry can start to do is have an open and active dialog. At BuySellAds, we’ve launched a blog, a publication on Medium, and even a newsletter in an attempt to start sifting through the information. I often get asked where BuySellAds stands on popular ad tech topics, so I figured it was the right time to start sharing our thoughts in a more public forum.
I’ve taken some time to answer a few questions for Thalamus on advertising’s marketplace dynamics, and my general thoughts on advertising online as a whole.
If you’re interested in advertising technology, BuySellAds, or even my thoughts on the entire ad tech industry, I recommend you give it a read.