The 10 year challenge is just a ploy to get even more data on you.
There’s a new privacy group in the US, why the ad tech industry needs to do better, why you shouldn’t participate in the ten year challenge, thoughts from an ad tech CEO on what’s happening in the industry, and advertising trends to keep an eye on in the new year.
Privacy for America is a new advertising group that wants to help shape the country’s legislation on consumer data privacy and collection. The group released a 41-page framework for data and privacy regulation in the US but some in the industry don’t see a huge advancement in privacy.
2020 is less than a month away and that means new trends in the industry. The Drum shares the trends that are worth keeping an eye on in the new year including messaging apps, voice search and AI, mindful marketing, user generated content, and user experience.
With ad tech’s fair share of shady business practices over the years it’s clear the industry is in desperate need of reform. Yet the industry is continuing down the same old path. David Nyurenberg shares why the industry needs to do better.
Part II dives into the programmatic open exchange buying model and what its flaws are. It also discusses how these flaws are exploited and why the industry isn’t motivated to improve its practices.
The ten year challenge is more harmful to your data privacy than you think. The information contained in one picture goes beyond the obvious skin tone, hair color, and eye color. A study from the California Institute of Technology shared that with computer vision a single image shares much more sensitive data than that.
This is where one CEO sees the ad tech industry today. Anton Ruin shares his thoughts on programmatic keeping up in today’s digital world, in-house programmatic and companies building their own DSPs, advertiser’s demand for transparency, and why first-party data remains essential.
Programmatic advertising isn’t new, but it has evolved a fair amount over the years. Here are five predictions into what the future of programmatic looks like that include dynamic personalization, programmatic TV buying, and voice search advertising.