Spotify has been killing the marketing game since 2016.
What marketers can learn from NBC’s TV show promotion, how Intercom converts customers, lessons from Gary Vaynerchuk, and the rise of digital advertising over print media.
Marketers can learn a thing or two from media and entertainment companies when it comes to holding the attention of consumers. Jay Acunzo, founder of Marketing Showrunners, shares NBC’s approach to promoting one of their hit shows and how marketers can utilize these practices in their own strategies.
Spotify’s marketing campaigns in the last few years have created a lot of positive buzz among consumers. Check out how the company draws inspiration from culture and its users to create relatable, feel-good marketing campaigns.
According to eMarketer, only 3% of US internet users trust marketers. This shouldn’t come as a surprise since the rise of martech has encouraged the entire industry to collect massive amounts of user data. Becoming a lean data company is a simple way to gain back consumer trust. This growing lean data movement encourages companies to collect necessary consumer data only rather than hoarding as much data as possible.
How does Intercom bring in website traffic and convert users? Here is a break down of six tactics Intercom uses to position themselves as a leader, personalize their messaging, and ultimately convert consumers.
The World Congress On Information Technology (WCIT) event took place last week in Armenia where key topics like artificial intelligence, cybersecurity, and IoT were discussed. Tech columnist, Neil C. Hughes, sat down with Gary Vaynerchuk and shares his five key takeaways from the conversation.
Quora launched its self-serve advertising platform two years ago giving marketers access to over 300 million monthly users. The Q&A platform just added three brand new targeting options to their offering. Advertisers will now be able to target users based on keyword history, gender, and browser type.
Last week, TripAdvisor launched TripAdvisor Connect. The branded content ad product was rolled out on Facebook and Instagram first with plans to expand into other media channels in the future. Brands will now have the scale of these social platforms in addition to data-rich insights on consumers actively looking for travel deals.
According to Zenith’s Advertising Expenditure Forecast, traditional advertising spend is expected to fall 6% while digital advertising spend is expected to jump 20% this year. Social media advertising provides user data and targeting advantages making it a preferred channel over traditional print media.
Fun fact: the number of email users is expected to reach over 4.3 billion by 2023. That’s a lot of opportunities to reach your ideal customer. Take advantage by getting the subject line just right using these tips.